HISTORY

Marketing/Advertising | Mass Media/Comms | Edutainment

The precursor of Perbi Paradigms was NeoParadigms, a company limited by shares incorporated under the Companies Code of the Republic of Ghana on May 12, 2005 and certified to commence business on May 31, 2005. Located in a plush portion of the capital, Accra, it comprised NEOwarehouseTM (mainly for NEOgearTM) | NEOasisTM | NEOracleTM | NEOgoldTM | NEOprint&publishingTM | NEOsightz&soundzTM | NEO edutainmentTM. Perbi Paradigms is an initiative of Dr. Yaw & Mrs. Anyele Perbi.

Vision:

Platforming the good for renewed minds, transformed lives, and a reformed world.

Vision:

Platforming the good for renewed minds, transformed lives, and reformed world.

Mission:

To spark and sustain profound personal, communal, organisational, national, continental and global transformations by innovatively and creatively shifting mindsets and reshaping worldviews through godly marketing/advertising, positive mass media/ communications and inspiring, counter-cultural edutainment.

Mission:

To spark and sustain profound personal, communal, organisational, national, continental and global transformations by innovatively and creatively shifting mindsets and reshaping worldviews through godly marketing/advertising, positive mass media/ communications and inspiring, counter-cultural edutainment.

Values:

People Purity Integrity Excellence Transformation Truth Youthfulness (PIETY)

Values:

People Purity Integrity Excellence Transformation Truth Youthfulness (PIETY)

Objectives:

  1. Build competent, compassionate and character- based marketing/advertising, media/comms and edutainment leaders.
  2. Enable and facilitate turnabouts through creative re- programming, restructuring and rebranding.
  3. Develop and sell innovative business ideas.
  4. Offer marketing, advertising, business, investment and other related consultancy services.
  5. Undertake life-transforming social marketing and behavioral change campaigns.
  6. Provide inspiring, counter-cultural edutainment.
  7. Create vibrant, life-giving eight-channel mass media/communication programming.
  8. Establish printing presses and publishing ecosystems of international repute.
  9. Build multiple and syndicated radio and TV stations.
  10. Harness and leverage the internet for good.

Symbolism:

The Perbi Paradigms logo is inspired by the African Adinkra symbol Nkyinkyim, meaning twisting in Akan. The twists and turns of life and generations call for versatility and resilience that only constant paradigm shifts can bring about if one is to continually transform and thrive.


The Black & White symbolism portrays the need for simplicity, authenticity and truth amidst the plethora of media and the colourfulness of the space. That less is more is evident in white light, which ironically contains all other colours. Darkness is the absence of light.